FeedBurner is a web-feed management service consisting of RSS feeds, management tools for bloggers and podcasters, and other web-based publishing applications. This service provides site visitor traffic analysis and a selectable advertising system.
FeedBurner has many features behind its easy sign-up, such as checking feed optimization stats. But why it’s better to use FeedBurner compared to the default blog feed is because FeedBurner is more suitable for:
Publish content and make it easier for other people to subscribe.
Optimized feed distribution as the format is more compatible with all types of subscriber software.
Users can analyze the traffic that subscribes to the feed, such as the number of subscribers, where they are from, and what they like.