Scoop.it – The content available on the Internet is widely distributed on various websites, it is not well organized and prioritized. To collect content that is more specific to a particular topic, then turn it into more valuable, and at the same time can be used to share knowledge with communities who have the same interest, now there is a company known as Scoop.it. The startup’s main goal is to provide a platform for users to easily share content online.
At first glance, Scoop.it works like an automation engine by making use of content analysis that is more specific to a particular topic (eg, guitar enthusiasts). Then these technological innovations are combined with user interests, in order to find relevant and personalized content based on their interests. After the content is found and collected in one place, it is then published on a privately owned or company-owned website in order to attract the interest of a larger number of readers.
The advantages for private users include that they can publish online more regularly and at the same time increase their followers and site visitors. As for enterprise users, it will increase their visibility on the web, grow the company’s reputation among customers, and add value to brands worldwide.
Scoop.it was launched to the public in November 2011 and is based in the city of San Francisco with a branch office in the city of Toulouse, France. This week announced the receipt of first round (Series A) venture capital of $2.6 million dollars. This latest funding round was supported by a group of investors consisting of Partech Ventures, Elaia Partners, IXO Private Equity, and Orkos Capital.
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